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Choice Digital
Lead generation and CRM automation specialist for trades and property services businesses.
Digital MarketingWellingtonChecked 7 November 2026
About Choice Digital
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Choice Digital is a boutique digital marketing agency based in Wellington that specialises in helping trades and property services businesses replace unreliable word-of-mouth referrals with a predictable lead generation system. They work with builders, electricians, plumbers, landscapers, and similar businesses to fill their pipeline with qualified enquiries.
The agency offers two core services: lead generation through targeted Facebook and Instagram campaigns, and CRM and sales automation to follow up on quotes and keep past customers engaged. Their system includes missed-call text-back, quote follow-ups, Google review automation, and integrations with common business software like Xero, Fergus and Jobber.
Choice Digital operates as a single-specialist model, with the founder Jenny handling strategy, design, copywriting, and Meta advertising herself. They work with established businesses rather than startups, charge from $297 per month for CRM services, and offer a 30-day guarantee to generate new enquiries.
What you'll find on choicedigital.nz
Choice Digital is a Wellington-based digital marketing agency specialising in lead generation and customer relationship management for trades and property services businesses across New Zealand. They offer two core services: targeted Facebook and Instagram advertising campaigns that deliver qualified homeowner enquiries, and CRM and sales automation tools that handle missed-call responses, quote follow-ups, Google review automation, and customer win-back campaigns.
Their system works by building targeted ads to attract customers, using custom lead forms to filter out unqualified prospects, delivering enquiries in real-time to your inbox, and automating follow-up processes so no lead slips through. CRM and sales automation starts from $297 per month plus setup, with the full system typically live within three weeks. They offer a 30-day guarantee: if they don't generate new enquiries within that period, they work for free until they do.
Lead generation via Facebook and Instagram ads
CRM and sales automation from $297/month
Custom lead forms filter unqualified prospects
Missed-call text-back and quote follow-up
No long-term contracts required
30-day results guarantee
Who it's for
Choice Digital is designed for trades and property services businesses including builders, electricians, plumbers, landscapers, cleaners, and HVAC specialists. It suits businesses frustrated by inconsistent work flow and relying solely on referrals. They work with businesses nationwide, though based in Wellington.
Services
Lead generationCRM & sales automationFacebook & Instagram advertisingCopywritingWeb designQuote follow-up automationCustomer win-back campaignsGoogle review automation
Areas covered
WellingtonKarori
Questions about Choice Digital
Why do you use Facebook and Instagram for advertising?
Because that's where homeowners spend their downtime.
Do I need to commit to a long-term contract?
No. Choice Digital offers both short-term and long-term contracts depending on your marketing goals.
What happens if you don't generate leads in the first month?
Choice Digital is confident in their system and will work for free until they do generate new enquiries if none appear within the first 30 days.